The Amazing Supply Chain Of Your iPhone Case

Check out my guest article at the Inventory and Supply Chain Optimization blog!



Today, Pfizer’s glistening steel tower on East 42nd Street and Second Avenue in Manhattan stands erect – a monument to the drug company’s virility and stamina.  But in 1996, Pfizer was limping along.  All you had to do was look into its balance sheets and you could see it was underperforming.  Its $16 billion in annual revenue was practically shriveled next to the huge pharma giants of the day.  And while revenue size isn’t all that matters, Pfizer suffered from an ailment common to corporations of a certain age called earnings deficiency, also known as ED.

…this article has been moved to the Supply Chain site at…


Before the 2012-2013 NBA season, when the Lakers traded 4 first- and second-round draft picks for Steve Nash, they hoped they were getting THE old Steve Nash, instead of AN old Steve Nash. Injuries will cause Nash to miss the upcoming 2014-2015 NBA season and likely end his playing career.

…this article has been moved to ROSCO’s new home on the Internet –’s Logistics/Supply Chain site…


Okay, yes, life is NOT a metaphor for supply chain. Acknowledged. In the infinite gray between a box of chocolates and the pain the Dread Pirate Roberts describes, life weaves its fragile, merciless fabric into philosophers’ nightmares and the giggles of toddlers. Life is not a metaphor for anything. If life could stare you down, it would be with the dispassion of its lifeless eyes. But we joke. We cry. And we joke some more. And the world wide web throws an exponent on every tweet and post.

But the Internet is held in its prickly orbit by snark’s gravity. The social compact we web denizens abide by – we line our virtual birdcages with enough winking emoticons and the cynical droppings do no real damage – keeps the broadband vacant of substance, so that when real significance sweeps through, we pull to the shoulder and let it pass. And we puff our chests because we’re careening down the same highway as the Arab Spring, Hong Kong demonstrations and Ebola early warnings.

And, yes, I know that I just mashed galactic, birdcage and highway metaphors into a single paragraph. That’s what I get to do in my corner of the web. I hope to entertain and inform and perhaps get noticed (I’ll admit it). It’s why every so often, @SpplyChainROSCO will tweet a “Life is a Metaphor for Supply Chain” nugget… the news article about the park officer who chased a polar bear out of an 81-year-old woman’s cabin (as seen by ROSCO as a supply chain manager rescuing a CFO by solving excess inventory issues)… the bit about the Australian tourist who had a tropical spider living in his stomach (the spider left a scar and doctors misread the data – a metaphor for misreading your supply chain data)… the plush toy company that sold out of its inventory of Ebola stuffed animals (I’m not kidding).

Again, life is NOT a metaphor for supply chain. Supply chain is about managing demands and planning and knowing what you have and where it is. Or, then again…



Person Of Interest is a CBS television drama about a conflicted, honorable billionaire genius software engineer, his black ops friends, his machine and his dog. It is best described here and here and here or by the 15-20 million people who watch it every week (including three generations in the ROSCO extended family).

Supply Chain is way cooler. Learn about it here and here and here or…

…this post has been moved to ROSCO’s new home on the Internet –’s Logistics/Supply Chain site…


You, small business owner, may be under the impression that you and your supply chain aren’t in a relationship.  You might be thinking, “Hey, I’m a small business and don’t really have time to settle down with just one supply chain.”  But, let me tell you, your supply chain feels differently.

…this article has been moved to ROSCO’s new home on the Internet, the Logistics/Supply Chain page…