LISTENING TO VIAGRA

Today, Pfizer’s glistening steel tower on East 42nd Street and Second Avenue in Manhattan stands erect – a monument to the drug company’s virility and stamina.  But in 1996, Pfizer was limping along.  All you had to do was look into its balance sheets and you could see it was underperforming.  Its $16 billion in annual revenue was practically shriveled next to the huge pharma giants of the day.  And while revenue size isn’t all that matters, Pfizer suffered from an ailment common to corporations of a certain age called earnings deficiency, also known as ED.

…this article has been moved to the Supply Chain site at About.com…

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